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Last Updated: January 1, 2025

Effective Date: January 1, 2025

Privacy Policy

This Privacy Policy explains how yardstickgo.com ("we", "us", or "our") collects, uses, discloses, and protects your personal information when you visit our website and use our services related to CSR 2 Realistic Drag Racing.

We are committed to protecting your privacy and ensuring transparency about how we handle your data. This policy complies with the New Zealand Privacy Act 2020, the General Data Protection Regulation (GDPR), and other relevant data protection laws.

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide to us when you:

  • Contact us through our contact forms or email
  • Subscribe to our newsletter
  • Participate in surveys or promotions
  • Create an account or profile on our website
  • Communicate with our customer support team

This information may include:

  • Name and contact details (email address, phone number)
  • Demographic information
  • Communication preferences
  • Any other information you choose to provide

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

  • IP address and geographic location
  • Browser type and version
  • Operating system
  • Device information (type, model, screen resolution)
  • Pages visited and time spent on pages
  • Referring website addresses
  • Date and time of visits
  • Click patterns and navigation paths

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. For detailed information about our cookie usage, please see our Cookie Policy section below.

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Service Provision

  • To provide and maintain our website services
  • To respond to your inquiries and support requests
  • To process your newsletter subscriptions
  • To send you information about CSR 2 Realistic Drag Racing

2.2 Communication

  • To send you updates, newsletters, and promotional materials (with your consent)
  • To notify you about changes to our services or policies
  • To provide customer support and respond to your questions

2.3 Analytics and Improvement

  • To analyze website usage and improve our services
  • To understand user preferences and behavior
  • To develop new features and functionality
  • To optimize website performance and user experience

2.4 Legal and Security

  • To comply with legal obligations and regulations
  • To protect our rights and property
  • To prevent fraud and abuse
  • To enforce our Terms of Use

3. Legal Basis for Processing (GDPR)

For users in the European Economic Area, we process your personal data based on the following legal grounds:

  • Consent: When you have given explicit consent for specific processing activities
  • Contract: When processing is necessary to fulfill our contractual obligations to you
  • Legal Obligation: When we must process data to comply with legal requirements
  • Legitimate Interests: When processing is necessary for our legitimate business interests, provided these do not override your rights and freedoms

4. Cookie Policy

4.1 What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us recognize your browser and remember your preferences.

4.2 Types of Cookies We Use

Essential Cookies: Required for the website to function properly. These cookies cannot be disabled.

  • Session management
  • Security features
  • Cookie consent preferences

Analytics Cookies: Help us understand how visitors interact with our website.

  • Page view statistics
  • User behavior patterns
  • Traffic sources

Functional Cookies: Enable enhanced functionality and personalization.

  • Language preferences
  • User interface settings
  • Remembered choices

Marketing Cookies: Track your activity across websites to deliver relevant advertising (only with your consent).

4.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block cookies from specific websites
  • Block all cookies
  • Delete all cookies when you close your browser

Please note that blocking or deleting cookies may impact your experience on our website and limit certain functionality.

5. Data Sharing and Disclosure

5.1 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website and services, including:

  • Web hosting providers
  • Email service providers
  • Analytics providers
  • Customer support tools

These service providers are contractually obligated to protect your data and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal processes or government requests
  • Enforce our Terms of Use
  • Protect our rights, property, or safety
  • Protect the rights, property, or safety of others
  • Prevent fraud or security threats

5.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and how it affects your data.

5.4 No Sale of Personal Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

6.1 Retention Periods

  • Contact Information: Retained for 3 years after last contact
  • Newsletter Subscriptions: Retained until you unsubscribe
  • Analytics Data: Aggregated and anonymized after 26 months
  • Support Inquiries: Retained for 2 years after resolution
  • Legal Records: Retained as required by applicable laws

6.2 Data Deletion

When data is no longer needed, we securely delete or anonymize it. You can request deletion of your personal data at any time by contacting us.

7. Your Rights and Choices

7.1 Access and Portability

You have the right to:

  • Access the personal information we hold about you
  • Request a copy of your data in a portable format
  • Receive information about how we process your data

7.2 Correction and Updates

You can request corrections to inaccurate or incomplete personal information at any time.

7.3 Deletion

You can request deletion of your personal information, subject to certain legal exceptions. We will comply with deletion requests unless we have a legitimate reason to retain the data.

7.4 Restriction and Objection

You have the right to:

  • Restrict how we process your data
  • Object to processing based on legitimate interests
  • Object to direct marketing at any time

7.5 Withdraw Consent

Where we process your data based on consent, you can withdraw that consent at any time. This will not affect the lawfulness of processing before withdrawal.

7.6 Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

8.1 Security Measures

  • Encryption of data in transit using SSL/TLS protocols
  • Secure server infrastructure
  • Regular security assessments and updates
  • Access controls and authentication
  • Employee training on data protection
  • Incident response procedures

8.2 Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities within 72 hours as required by law.

9. International Data Transfers

Your information may be transferred to and processed in countries other than New Zealand. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

  • Standard contractual clauses approved by regulatory authorities
  • Adequacy decisions by relevant data protection authorities
  • Other legally approved transfer mechanisms

10. Children's Privacy

Our website and services are intended for users aged 18 and over. We do not knowingly collect personal information from individuals under 18 years of age.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will delete such information from our systems.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date
  • Sending email notifications for material changes (where appropriate)

Your continued use of our website after changes become effective constitutes acceptance of the updated policy.

13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email:

  • General inquiries: info@yardstickgo.com
  • Privacy matters: support@yardstickgo.com
  • Data protection: contact@yardstickgo.com

Postal Address:

yardstickgo.com
90 Oxford Street
Invercargill 9810
New Zealand

Response Time: We aim to respond to all privacy-related inquiries within 30 days.

14. Complaints and Regulatory Authority

If you believe we have not handled your personal information properly, you have the right to lodge a complaint with:

New Zealand Privacy Commissioner:

Office of the Privacy Commissioner
PO Box 10094, The Terrace
Wellington 6143
New Zealand
Phone: 0800 803 909
Website: www.privacy.org.nz

For EU Residents: You may also contact your local data protection authority.

15. Additional Information for New Zealand Users

Under the New Zealand Privacy Act 2020, you have specific rights regarding your personal information. We comply with all 13 privacy principles outlined in the Act, including:

  • Purpose of collection
  • Source of personal information
  • Collection from the individual
  • Manner of collection
  • Storage and security
  • Access to personal information
  • Correction of personal information
  • Accuracy of personal information
  • Retention of personal information
  • Limits on use of personal information
  • Limits on disclosure of personal information
  • Unique identifiers

16. Responsible Gaming and Privacy

As part of our commitment to responsible gaming, we may collect and use information related to your gaming activity to:

  • Identify patterns of excessive play
  • Provide support resources when needed
  • Enforce age restrictions and other safety measures
  • Comply with gaming regulations

This information is handled with the same level of protection as all other personal data and is only used for your safety and regulatory compliance.

17. Consent Management

We provide clear mechanisms for you to manage your consent preferences:

  • Cookie consent banner on first visit
  • Preference center for managing communication settings
  • Unsubscribe links in all marketing emails
  • Contact options for withdrawing consent

You can update your preferences at any time through our GDPR Rights page or by contacting us directly.

Acknowledgment: By using our website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

About CSR 2

The ultimate mobile drag racing experience with stunning graphics, authentic cars, and intense multiplayer competition.

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